Damian Maggio Explains Why Revenue Growth Isn't Financial Health

Ask most founders how their business is doing, and revenue is usually the first number out of their mouth. Sales doubled. Bookings are up 40%. New markets opening every quarter. All of it sounds like proof things are working. Sometimes it is. But revenue on its own doesn't say much about whether a business is actually healthy underneath, and plenty of companies have grown their top line straight into a cash crisis without seeing it coming.